Bacardi the world's largest private alcoholic beverage company, presents its global initiative in Spain to address youth unemployment and promote quality cocktails.



Shake Your Future is a training program developed in collaboration with the European Bartender School, where its participants learn and gain the necessary experience to work as professional bartenders.



Cocktails. Bacardi launches cocktail program for unemployed youth in Spain

In Spain the youth unemployment rate Chile Mobile Number List is around 32%, and there is also a significant shortage of qualified workers in the industry; This project aims to address both challenges, helping young people to have better future prospects within the cocktail sector.



Shake Your Future was launched as a pilot program in 2018. It then sought to help tackle the youth unemployment crisis in the company's French office. Following the success of the trial, the first countries to which the program has been extended have been Italy, France and Spain, with a rollout plan in 12 major cities around the world planned for the next three years.



The participants in Spain are a total of eighteen, eight women and ten men, of almost a dozen nationalities, although Spanish is the most numerous. To enroll, they have only been asked to be 21 years old or older, to know Spanish, to be fully available and, most importantly, to be eager to learn.



The municipal employment agency Barcelona Activa has been in charge of publicizing the project through its services, programs and disseminating this opportunity for young people on devices such as the network of Youth Information Points. Students will receive their training in Barcelona, ​​where the Bacardi Spain offices and the EBS Barcelona school are located.



For 10 weeks, between February 3 and April 10, those chosen will learn the art of cocktails and the craft of bartending at the local headquarters of the European Bartender School and will also have the opportunity to put it into practice in some of the best establishments in the city. Once they complete the course, graduates will receive an internationally recognized diploma that will allow them better access to the world of work within the hotel industry.



With this project, which will have a second edition in Spain in 2021, Bacardi continues to focus on the promotion of talent, dissemination and knowledge of the universe of cocktails on a global scale, a purpose that positions the brand as a leader in the transformation of the spirits sector in the cocktail industry.



The European Bartender School offers students quality training in core cocktail skills and a renowned reputation, while Bacardi offers 158 years of experience and extensive industry knowledge. The collaboration program between the two will launch in several cities around the world and will have a growing number of bars and restaurants ready to offer students the most important experience they need to start their professional career.



For its part, Barcelona Activa contributes its experience and knowledge in the management of employment programs, in this case, emphasizing those that can help young people in their professional beginnings. In this way, Barcelona City Council's economic development agency, Barcelona Activa, wants to offer young people quality training and work, to fight against precariousness and youth unemployment rates. With this objective, selected participants will also have personalized counseling sessions to join the labor market, with tutorials and coaching, among other services from the municipal agency.



Francis Debeuckelaere, Regional President of Bacardi for Europe, highlights that:



This has just begun… Shake Your Future will change the lives of thousands of young people around the world. Across Europe, our teams have witnessed first-hand the level of youth unemployment, and we are committed to making a difference.



The brand added that through no fault of their own, some people just don't have the luck they need. That's what we want to give them. The skills participants will gain through the Shake Your Future program go far beyond shaking and mixing cocktails. They will learn key skills that will set them up for success, even if their future careers lie outside the hospitality industry. With youth unemployment at an all-time high, we created Shake Your Future to provide tools and inspire all participants to reach their true potential.